BECOMING A PARTNER

Let's Work Together

Choosing the right sales organization to be the point of contact with your customers is one of the most important decisions you will have to make.

You need an experienced, dedicated sales team who are as passionate about the industry and your fish as you are.

The products need to be presented in the right way to the right kind of customer to maintain the value of your brand. The message cannot be diluted. It needs to be in the hands of a sales team who has lived and breathed this industry for decades. Who understands the market inside and out. Who are considered experts in the field of Sustainable Aquaculture.


Establishing a high-quality brand in the USA is like walking on a tight rope. There is little margin for error. Once your brand is seen as one of the many commodity products, it takes a lot of time and money to re-establish your market position.


Order takers just won’t work. Sales companies and importers who offer a large selection of competing products just won’t work. On-going education and customer support is essential.


The USA is the most sought-after market in the world. It has the exact type of customer who is willing to pay more for the processes and standards that you have demanded to raise your fish. You don’t cut any corners and you certainly don’t expect the people representing your product too.

We, at The Educated Fish Co, are as demanding as you are.

We don’t represent just any fish farm that comes along. We are as particular as you are as we clearly understand that we are putting our reputation and name 100% behind your brand.  Just like you do every day.


One of the great advantages in working with an experienced sales company is that you will be selling directly to the customer as opposed to an importer. You will have first-hand contact with the companies that sell your products which opens the channel for better communication, mitigates your exposure and allows a quicker reaction to changing market conditions than selling further up the chain.

BECOMING A PARTNER

Current Method of Sales & Distribution in the USA

For decades, most seafood sold in the USA market from both international / domestic suppliers (farms) have been through large importers / wholesalers who in turn then sell to smaller distributors / wholesalers / retailers.

Disadvantages

Some disadvantages of this method of Sales and Distribution

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Advantages

Advantages of using a more Educated approach to Sales and Distribution

CLICK HERE

The Educated Fish Co has created a new business model that breaks the traditional sales and distribution mold and offers a more cost effective, thorough, and efficient solution to the current antiquated methods.


We are not just a sales company representing your products but rather an organization that offers the complete package through its extensive services (Sales/Marketing, Import/Distribution, A/R)


Think of us as an extension of your company. Your “plug & play” operation located right in the center of the largest market in the world.

BECOMING A PARTNER

How It Works

Our company consists of the following departments

  • Sales & Marketing

    The Customers that we work with are considered the “Cream of a Crop.” They have worked hard to

    establish an outstanding reputation. They expect the best products represented by an Educated, experienced team.

    • We work with you to formulate the best “go to market” strategy. We cover both Foodservice and retail goals. Together we assign volume projections to both sectors in USA territories.
    • A highly experienced, industry connected sales team. Our focus is primarily on small to medium size distributors, High end multi-unit retailers (e.g., Whole Foods / Wegmans) and Direct to consumer delivery companies (e.g., Fresh Direct)
    • We establish the right customer base for your products. We manage, educate and support.
    • We take the time and effort to understand your company and your fish completely so that we can articulate the facts to the customer.
    • We will reach out to the main industry publications and web sites to gain on-going press about your company.
    • Your company will be fully integrated with our social media platforms to gain maximum ongoing exposure.

  • Import & Distribution

    Our Distribution Dept handles all aspects from getting your fish to the USA, to clearing the shipments through customs to making sure the fish gets on the right truck to your customer.


    • We work with the best customs brokers who can clear your products at the point of entry.
    • We work with the best freight forwarders and trucking companies throughout the USA who will make sure that your products arrive in the best possible condition and on time to your customer.

  • Accounts Receivables

    Our AR dept stays on top of your money as if it were their own!